Smaller, But Not Cheaper - 04/15/14
So, I opened up this bottle of puppy vitamins today. Just look at this bottle in the picture here. It's huge. For scale purposes, it's longer than my hand.... it's about the size of 2 1/2 normal prescription bottles stacked on top of one another. It's big. However, the bottle size is deceiving. Just look what was inside. You can imagine my eyes when I finally got it open and saw what you see here in this second picture. There, in the very bottom fourth of this tall, tall container lay a small handful of vitamins. Just 60 of them. Why waste all this plastic to make such a big bottle for 60 puny vitamins?
The sad part is we'll likely see more of this in the coming months. No doubt you've noticed the rising cost of food. The March Consumer Price Index showed food prices were up .4%. That's the second month in a row this has happened and prices over the last year have gone up 1.4%.
Companies typically raise the price or make the product smaller when times are tough. Price increases are readily visible to us, but this practice of the silent shrink is likely to go right over our heads at first. Therefore, it's more palatable to consumers and companies don't have to hear the flack. They just put in fewer vitamins... but keep the bottle BIG. Put in less OJ --- there's just 59 oz. now. Less dish detergent, same box. From 30 oz now down to 24 oz.
Ever noticed that indention in the bottom of your peanut butter jar? Why do you think that's there? You guessed it, to take up more space so the company doesn't have to give you that peanut butter you think you're paying for.
Have you looked at a Saltine pack lately? They've lost a few friends too.