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STUDY: Low-Calorie Menu Items Could Dissuade From Selection

Updated: Friday, April 25 2014, 06:30 AM CDT
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A new study published in the Journal of Consumer Research shows restaurants which offer those "low calorie" menu items can actually push people away from selecting those items. 


However, the study also found the longer consumers deliberate between items before choosing, the low calorie items become a larger part of consideration. 
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