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"It's kind of a myth that people don't like advertising," says Redpepper Labs' Tim McMullen. "The truth is they like advertising that's relevant to them."
That's where Nashville's Redpepper Labs comes in. The company is developing an application that uses cameras in retail stores, restaurants and bars to recognize individual customers as they enter. Those customers then receive personalized coupons and promotional offers on their phones. Redpepper's CEO says it's like being rewarded for checking in on Facebook without having to log in.
"People will be opting into this, sort of double opting in," says McMullen. "They'll allow the application, get a confirmation email. They'll confirm their profile settings - what retail establishments they want to check into and which ones they don't."
It's all completely voluntary, but privacy advocates suggest you proceed with caution.
"People would need to know how much of their personal information is actually being made available," says the Electronic Privacy Information Center's Marc Rotenberg. "It's not simply their identity. On Facebook, for example, it would be their network of friends. It would be their likes and interests. A lot of that information would become available and I don't think people would agree to that."
Redpepper, which hopes to have its cameras in businesses by 2013, says it's not about your friends - it's about you.
"All we're doing is making it easier to check in on Facebook and giving you a coupon or some incentive that's specific to you," says McMullen.
Redpepper Labs says it is not affiliated with Facebook, but it has talked with Facebook about its application. They're calling it FaceDeals for now, but it'll have a different name when it hits the streets. Some of the beta testing could be done here in Nashville. The founder of Redpepper, Tim McMullen, will join Nick and Kelly tomorrow morning. He will be answering your questions just after 8am.
Thursday, August 30 2012, 08:40 PM CDT
Houston brother will be his own attorney in court
June 18, 2013 13:02 GMT
KNOXVILLE, Tenn. (AP) -- A Roane County man will face federal gun violation charges next month without an attorney.
The Knoxville News Sentinel (http://bit.ly/17VlXpM ) reported Rocky Joe Houston will represent himself on a charge of possession of a gun by a felon.
The charge came after Houston earlier represented himself in state court on charges stemming from a police chase. He was convicted of evading arrest and reckless endangerment.
Houston and his brother, Leon Houston, were tried, but not convicted, in the 2006 shooting deaths of a Roane County deputy and his ride-along companion.
In federal court, Rocky Joe Houston is claiming the officer who charged him with the felony had no legal authority.
Information from: Knoxville News Sentinel, http://www.knoxnews.com
Uncertainty over US stimulus drags shares lower
TOKYO (AP) -- Jitters over a possible change in U.S. stimulus efforts by the Federal Reserve helped pull share prices mostly lower in Asian trading today.
BC-US--Dow Record-Three Personal Stories, 1st Ld-Writethru,1173
Dow Record: Three tales of ups, downs and changes
AP Photo FX102, FX103
Eds: With BC-US--Dow Record. Adds photos.
By SCOTT MAYEROWITZ
AP Business Writer
NEW YORK (AP) -- When the Dow first crossed 14,000, investors were overjoyed. ...
IN THE NEWS: PRESIDENT OBAMA DEFENDS NSA SPY PROGRAMS
WASHINGTON (AP) -- Until they were revealed earlier this month, few people knew about the National Security Agency's spying programs.
HOUSE OF CARDS
ANNAPOLIS, Md. (AP) -- The Maryland State House is getting a promotion -- to the U.S.