WZTV FOX 17 - Top Stories
"It's kind of a myth that people don't like advertising," says Redpepper Labs' Tim McMullen. "The truth is they like advertising that's relevant to them."
That's where Nashville's Redpepper Labs comes in. The company is developing an application that uses cameras in retail stores, restaurants and bars to recognize individual customers as they enter. Those customers then receive personalized coupons and promotional offers on their phones. Redpepper's CEO says it's like being rewarded for checking in on Facebook without having to log in.
"People will be opting into this, sort of double opting in," says McMullen. "They'll allow the application, get a confirmation email. They'll confirm their profile settings - what retail establishments they want to check into and which ones they don't."
It's all completely voluntary, but privacy advocates suggest you proceed with caution.
"People would need to know how much of their personal information is actually being made available," says the Electronic Privacy Information Center's Marc Rotenberg. "It's not simply their identity. On Facebook, for example, it would be their network of friends. It would be their likes and interests. A lot of that information would become available and I don't think people would agree to that."
Redpepper, which hopes to have its cameras in businesses by 2013, says it's not about your friends - it's about you.
"All we're doing is making it easier to check in on Facebook and giving you a coupon or some incentive that's specific to you," says McMullen.
Redpepper Labs says it is not affiliated with Facebook, but it has talked with Facebook about its application. They're calling it FaceDeals for now, but it'll have a different name when it hits the streets. Some of the beta testing could be done here in Nashville. The founder of Redpepper, Tim McMullen, will join Nick and Kelly tomorrow morning. He will be answering your questions just after 8am.
Thursday, August 30 2012, 08:40 PM CDT
Body found in Percy Priest Lake
May 25, 2013 20:14 GMT
SMYRNA, Tenn. (AP) -- Authorities say a body has been found in Percy Priest Lake in Middle Tennessee.
WSMV-TV (http://bit.ly/16gYKys) reports officials with Metro Police, the Office of Emergency Management and Tennessee Wildlife Resources Agency were at the scene Saturday at Hole In The Wall Island. The body was reported to authorities about 11 a.m.
TWRA officials say they believe the deceased man is a boater who disappeared in the lake two weeks ago.
Police said the agencies coordinated with each other to get a boat in the water and recover the body.
Information from: WSMV-TV, http://www.wsmv.com/
US durable goods orders rise 3.3 percent in April
WASHINGTON (AP) -- U.S. orders for long-lasting manufactured goods rebounded in April, buoyed by more demand for military and civilian aircraft and an increase in business investment.
BC-US--Dow Record-Three Personal Stories, 1st Ld-Writethru,1173
Dow Record: Three tales of ups, downs and changes
AP Photo FX102, FX103
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By SCOTT MAYEROWITZ
AP Business Writer
NEW YORK (AP) -- When the Dow first crossed 14,000, investors were overjoyed. ...
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