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That's where Imogene and Willie are producing premium jeans and jean jackets.
The shop has attracted national attention recently with articles in GQ and Southern Living.
Shop manager Jay Wilkison says it's bringing customers to the store's website this Cyber Monday.
Some customers logged on from as far away as London and Sweden.
"They can see every single fit of jean we have on different types of people," said Wilkison "We do try to provide as much info as possible for online shoppers and people out of town and may have read about us."
Like many businesses the store is offering a special deal on Cyber Monday, free shipping.
It's one of many websites Chris Song surfed through.
He's looking for a gift for his girlfriend and found plenty of deals including some that are 30% off.
Song says he's in no hurry to buy though.
"Yeah you're saving a little money and it might be worth it but at the same time I don't wanna feel rushed into buying something just because I've got a 10-percent off deal," said Song.
The research firm comScore estimates that Americans will spend $1.5 billion on Cyber Monday.
Tuesday, November 27 2012, 07:07 AM CST
Haslam's chief deputy Claude Ramsey to retire
June 19, 2013 16:41 GMT
NASHVILLE, Tenn. (AP) -- Gov. Bill Haslam says chief deputy Claude Ramsey is retiring at the end of August to spend more time with his family in Chattanooga.
The Republican governor said in a news release on Wednesday that the 70-year-old Ramsey has been integral to his administration on key initiatives that include civil service reform, economic development efforts, workforce development training and improved operation of state government.
Ramsey was elected to the General Assembly in 1972 where he served four years in the House. He was Hamilton County's mayor for 16 years.
His last day on the job is August 31.
Porsche tops in annual survey of vehicle quality
DETROIT (AP) -- Porsche is the top performer in an annual survey of new vehicle quality.
BC-US--Dow Record-Three Personal Stories, 1st Ld-Writethru,1173
Dow Record: Three tales of ups, downs and changes
AP Photo FX102, FX103
Eds: With BC-US--Dow Record. Adds photos.
By SCOTT MAYEROWITZ
AP Business Writer
NEW YORK (AP) -- When the Dow first crossed 14,000, investors were overjoyed. ...
IN THE NEWS: INTELLIGENCE OFFICIALS SAY SURVEILLANCE FOILED PLOT TO BOMB NYSE
WASHINGTON (AP) -- The U.S.
VEGAS STRIP-THRILL RIDE
LAS VEGAS (AP) -- If losing your shirt in Sin City isn't enough -- you could soon lose lunch.