Lifestyle & Trends - Business & Career

College credit but no degree: The focus is on working adults

If you are a working adult who has accumulated some college credit but haven't earned enough to be awarded a degree, you are not alone. There are at least 54 million people in the nation who fall into this category. To once again put the United States among world leaders whose citizens have college degrees, these "near completers" are receiving increased attention.

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How SEO brings ROI to business websites

Many people doubt search-engine optimization, or "SEO" for short. Some have a bad impression of it from watching the TV show "The Good Wife" or reading about the "dirty tricks" of a certain department store in The New York Times. They say it's nothing more than "black- hat" tactics that can get you in trouble with Google. These people want to cut back their marketing spending in a slow and uncertain economy. Some of this thinking may even be correct.

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Branding pointers for small businesses

Branding isn't just for the big guys. Small businesses can launch, grow and expand through clear and consistent messaging and marketing, just like larger companies do.

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Old meets new: How to represent yourself in today's social-media-driven business world

If you met someone new and wanted to keep in contact with them, you wouldn't give them your mailing address and ask them to post a letter. In this day and age, that kind of behavior would be considered eccentric at best. The world revolves around new technology, and ignoring it can put you at a disadvantage, whether you're forging new friendships or, more importantly, trying to get hired.

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How small businesses can protect their floors and technology this winter

Snow, ice, wind and cold temperatures bring a host of problems that facility and IT managers must plan and prepare for ahead of the winter season. Not only do they need to consider the damaging effects that salt and sand have on flooring, but they should prepare for potential power outages that could impact their technology infrastructure.

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Lifestyle Trends