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Colleges Using Snapchat to Reach Students

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More and more colleges are turning to Snapchat to reach students and prospective students.

So far, six colleges and universities, including Tennessee Wesleyan College in Athens, have started using the app as a way to build a sense of community on campus.

TWC used Snapchat for a scavenger hunt during prospective student orientation day. It sent five clues to students to help them find the school mascot.

Most athletic recruiters will also soon be allowed to send Snapchats to  prospective athletes. Recruiters say it allows you more personal interaction with a possible athlete.

A recent poll showed 77% of college kids use Snapchat every day, so universities feel like they have a better chance of reaching students and engaging with them through the app.

Snapchat allows users to send and receive pictures that will disappear in one to 10 seconds.

To read more about how colleges are using Snapchat, click here.

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